Let us proceed to why you need to use blogging as a marketing tactic.
It helps drive traffic to your website.
Raise your give if you like more web site visitors. Yes, free blogs me too.
Now think about the ways people see your website:
They could type your title proper in with their browser, but that is an market you already have. They know who you’re, you’re on their radar, and that does not help you receive more traffic on top of what you’re presently getting.
You could pay for traffic by buying a message record (don’t you dare!), blasting them, and wanting some people start and click through on the emails. But that’s expensive and, you understand, illegal.
You can buy traffic by placing tons of paid ads, which is not illegal, but still quite expensive. And the next you come to an end of money, your traffic stops coming, too.
So, how will you push any traffic? Simply speaking: blogging, social networking, and research engines.Here is how it works.
Think about just how many pages you will find on your own website. Most likely not a lot, proper? And consider how usually you upgrade these pages. Most likely not that often, right? (How usually can you really upgrade your About People page, you know?)
Well, blogging helps solve both of those problems.
Everytime you create a blog post, it’s one more found page on your website, this means it’s one more possibility for you really to appear searching engines and push traffic to your website in organic search. We’ll get into more of the advantages of blogging on your own SEO a bit later, but it’s also an additional cue to Bing and other research engines your site is productive and they should be checking in frequently to see what new material to surface.
Blogging also helps you receive found via social media. Every time you write a blog post, you are making material that folks can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which supports expose your organization to a new market that’ll perhaps not know you yet.
Website content also helps maintain your social media presence planning — instead of wondering your social media marketing manager to produce completely new unique material for social media (or making that material yourself), your website can function as that repository of content. You are strengthening your social reach with website content and operating new website visitors to your website via your social channels. Quite a symbiotic connection, if I really do say so myself.
So, the first benefit of blogging? It can help push new traffic to your site and performs tightly with research motors and social media marketing to complete that.