Let’s move on to why you may use blogging as a marketing tactic.
It helps drive traffic to your website.
Raise your give if you want more internet site visitors. Yes, me too.
Now think about the methods people see your internet site:
They could form your name right in with their browser, but that is an market you presently have. They know who you’re, you are on the radar, and that does not help you receive more traffic along with what you’re already getting.
You could buy traffic by getting a contact list (do not you challenge!), raging them, and wanting many people start and press through on the emails. But free blog hosting that’s high priced and, you understand, illegal.
You can purchase traffic by putting a lot of paid advertisements, which isn’t illegal, but nonetheless really expensive. And the second you go out of money, your traffic prevents coming, too.
Therefore, how will you push any traffic? In a nutshell: blogging, social media, and research engines.Here is how it works.
Think about exactly how many pages there are on your own website. Probably not a lot, right? And think of how frequently you update these pages. Not likely that often, proper? (How frequently may you probably upgrade your About Us site, you understand?)
Well, blogging assists resolve equally of the problems.
Everytime you write a blog post, it’s an additional found page on your own site, this means it’s one more possibility for you yourself to show up in search engines and travel traffic to your website in normal search. We’ll enter more of the advantages of blogging on your own SEO a bit later, but it’s also an additional signal to Bing and other search motors that your website is active and they should be checking in often to see what new content to surface.
Blogging also helps you obtain found via social media. Everytime you create a blog post, you’re making material that people can reveal on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps present your organization to a brand new audience that may maybe not know you yet.
Blog material also assists in maintaining your social networking existence going — in place of wondering your social media manager to develop brand-new unique content for social media marketing (or making that material yourself), your website may function as that repository of content. You’re strengthening your social achieve with website content and driving new website readers to your blog via your social channels. A significant symbiotic connection, if I do claim therefore myself.
So, the initial good thing about blogging? It helps push new traffic to your web site and operates strongly with search engines and social media marketing to do that.